StartUp / Startup Ecosystem
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How Kashmir Box scaled globally using the rails of e-commerce
Full timeline
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Kashmir Box is a social impact platform that connects local artisans from Kashmir with a global audience. The company has served over 150,000 customers in more than 50 countries since 2020, but faced operational challenges that were addressed through a partnership with a logistics provider in early 2023.
- Kashmir Box serves as a social impact platform that showcases the art, craft, and produce from Kashmir to a global audience. The initiative aims to connect local artisans with international customers
- Muheet Mehraj, Founder and CEO of Kashmir Box, identifies two primary challenges for direct-to-consumer businesses: distribution and supply chain issues. The brand faced both challenges due to the unorganized nature of the local industry and its landlocked location
- Since 2020, Kashmir Box has successfully served over 150,000 customers across more than 50 countries. However, this rapid growth led to operational difficulties, including issues with standard operating procedures and shipment management
- In early 2023, Kashmir Box subscribed to a plan from a logistics partner to improve domestic shipping. This partnership has transformed the logistics provider into an all-in-one ecosystem for e-commerce, significantly enhancing operational efficiency
- The turnaround time for deliveries has improved by nearly 30%. Average delivery times have decreased from 7-8 days to 4-5 days, resulting in a 20-30% reduction in logistics costs
- The logistics providers infrastructure supports various e-commerce functions, including outbound calling, cash on delivery confirmation, and multi-warehouse fulfillment. This comprehensive system enables businesses to scale effectively and reach customers more efficiently